Ugly Muffins and Grummy Granola

On Saturday we headed over to Leicester’s Highcross to check out the Small Business Challenge pop up shop. Its a very cool idea – the SBC gave 10 small local businesses the chance to go into a big business environment and pitch their wares to thousands of shoppers coming to shop in the usual high street chains. You know how much I love to support all things local so I was really pleased to hear about this initiative and even more pleased to see how busy it was!
I was keen to go as I’d come across Newtrition on twitter and love their branding – ‘smart food for busy people’. A small start up business, they currently produce two ranges of healthy products – ugly muffins and grummy granola. Healthy filling products which, as I found out at the SBC pop up shop – are delicious! 

Newtrition stall at SBC

I munched my way through the granola and also tried both the muffins. There are two flavours currently – Banana and Choc Chip and Spiced Carrot. You could eat these for breakfast or as a healthy snack. The granola is slow baked with nuts and fruit and sweetened with honey. Delish! 

Newtrition ugly muffins

Amongst the crowds I was able to grab a few minutes to chat with Newtrition owner Sunita Patel and was amazed to find out that she makes all the products herself! I think they are ones to watch – in a short space of time, they’ve already got their products into Deli Flavour on Allandale Road and Salvador Deli on Queens Road (both Leicester) and also at the wonderful Ragdale Hall Spa near to Melton Mowbray. The good news is that you can also order them online! Yippeee

Newtrition stall at SBC


If you’re local, try them out! And don’t forget to go and say hi on twitter and facebook

Over and out.. 

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